01 · 2025 - 2026Yuba Bikes
Case study →Marketing strategy, creative direction, content creation
Built the 2026 marketing strategy, visual projects, creative direction and content creation.
CampaignsContentCreative direction
Olá! 👋
Visual
design*
& strategy
I'm Raquel: a designer doing a master's in art direction, with a strategy & marketing eye. Between Brazil and the Alps, I explore the world through my film camera and my designs. Available for an apprenticeship from Sept. 2026 🏔️
* Native Portuguese · English C2 · French C1 · Spanish A2
Art direction·Branding·Content strategy·Design system·Film photography·Marketing·
Art direction·Branding·Content strategy·Design system·Film photography·Marketing·
§01 · Selected work
Work
2021 › 2026.
01 · 2025 - 2026
02 · 2023Cuponomia
Case study →Junior UI / visual designer
Co-built the product design system, ran user research and led the brand's art direction.
ProductDesign systemUI
03 · 2024
04 · 2021Vivaio
Case study →UX / UI, Figma project
Onboarding, login and home: a mobile journey designed in Figma.
ProductUIMobile
05 · 2021Eduqo
Case study →Brand design intern
Created multi-channel visual assets and rolled the visual identity out across all communications.
BrandingEditorial
06 · 2024
§02 · Lens
Through my
film camera.
Between Brazil and the Alps, I explore the world through my film camera and my designs.
Placeholder: visuals from the U-niverse project.
§03 · About
Born in
Brazil,
based in
Annecy.
Brazilian based in France, I combine digital marketing strategy, design, visual and content creation, and performance analysis to help ambitious brands grow. Used to international environments, I pair strategic thinking with creative execution.
Annecy, FR
Based in
PT · EN · FR · ES
Languages
Apprenticeship 2026
Looking for
Brazil × Alps
Playground
Tools
FigmaAdobe CCPremiereCapCutCanvaWordPressGA4Meta AdsHTML/CSSAI toolsExcel
Experience
- 2025 › nowCommunication & content manager, Yuba Bikes (apprenticeship)
- 2021 › 2023Junior UI / visual designer, Cuponomia (full-time)
- Feb › May 2021Brand design intern, Eduqo
- 2019 › 2020Communication intern, Quero Educação
Education
- Sept. 2026Master's in Art Direction, BRASSART (work-study)
- 2025 › July 2026Bachelor's in business development & marketing, ESC Annecy
- 2023 › 2025Bachelor's in marketing & technologies, Anhembi Morumbi (Brazil)
- 2021UX Design bootcamp, How Bootcamps
/now · currently
Working on
Yuba Bikes' 2026 marketing strategy: content, creative direction, KPIs.
Learning
Master's in Art Direction at BRASSART, from Sept. 2026.
Listening to
Palco, Gilberto Gil↗§04 · Contact
Let's talk.
Recruiter, project lead, or just curious? I'm looking for a work-study role in art direction, brand strategy or content from September 2026. A coffee, virtual or here in Annecy, works for me.